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VHS tapes were created in 1976.For the following forty years,VHS tapes were loved all over the world and they played back innumerable images.But, under pressure from the wave of digitalization,we switched to new forms of media.Chances to play back video tapes have grown scarce,and analog data has been replaced by digital data.

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Video tapes fulfill their duty,
gather dust in the living room,
and then they are forgotten,
and disposed of.
But now,
they are resurrected.

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01:VHS

born in 1976

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02:RE:TURN

Consumers are
returning tapes that have become unplayable
back to the manufacturer.

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03:RE:BIRTH

Thanks to the manufacturer,
these tapes are resurrected and reborn.
Cushioned safely by their own tape,
the cassettes are returned to the customer.

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04:RE:PLAY

New life is breathed
into these tapes
as consumers RE:PLAY them
as a new form of lighting.