Daisuke Shimada and Takuma Sakurai’s design unit
In Japanese, this word refers to one’s depth of knowledge, discretion, character, etc.
Every work of design contains within it a hidden narrative.
When that narrative is articulated beautifully
It speaks out.
Design’s true source of power is found in its contents.
True external design only exists by virtue of that inner stuff.
Drawing the design out to the surface is the fascinating part our work.
Is to design works which are beautiful not only on the surface,
but which also pursue a depth of meaning.